Want to talk?
Email us or give us a call at 937.660.5314
Rituals have been a part of our lives since the beginning of time. They have psychological and biological benefits. They build community and culture. They influence brands… what? They influence brands? How do brand strategists and marketing professionals use the psychology of rituals to aid in the connection between the consumer and product?
read full postBeware of the misuse of Value Marketing. It’s becoming a new powerful marketing technique discussed in detail in the new book “Marketing 3.0: From Products to Customers to the Human Spirit.” How does Lady Gaga fit in to all this? Read more to find out.
read full postLet’s face it, consumers will lead and we will follow. It’s our job to try to discover their habits and accommodate their behavior. They are using the internet to interact with brands differently than ever before. Make sure you’re putting your marketing efforts in the right place and provide the avenues your customers want.
read full postTo what extent does a brand effect us? They just might provide the qualities we’re looking for, maybe even missing. A response to the article from the Journal of Consumer Research.
read full postA sneak peek at some recent packaging work that we’ve done for A Modern Eden. Photos included!
read full postAt re:play and FORGE (our parent company), we have a special love for everything letterpress. So much so, that last summer we purchased a Craftsman table top and recently made our first significant print run.
read full postWhen we’re approached with a project that includes naming a company or product, we usually get asked about the process we use to arrive at a final set of names. This is a summary of the process we go through to arrive at a final name.
read full post